BDI OpsGrowth for law firms

Law firm sales coaching & training

What happens after “I’ll think about it”?

A good consultation can still end without a decision. We review calls and practice fee conversations so your team knows how to follow up.

Build my growth plan

Start with a free conversation with Daniel.

Sales Team Coaching is $1,500/month. Complete Intake & Sales starts at $3,000/month. Compare packages and terms

See what the work involves
A coral ribbon passes through a green guide and continues along a smooth path.

01 / The work

Find where the conversation stalls.

Review a few calls you have permission to use, alongside their CRM outcomes. Check whether staff understood the need, explained fees accurately and gave someone responsibility for the next step.

Practice one change, then listen for it in later calls. A long script helps little if nobody uses it.

02 / The work

Practice the conversations your team finds hard.

Help people understand the service and decide whether to hire your firm. Staff practice answering questions within their role and knowing when to ask an attorney.

We agree in writing on attendees, session frequency, call samples and changes between meetings. Your attorneys control legal advice, accepted cases, fees and what staff may say on the firm’s behalf.

  • Opening the conversation and checking fit.
  • Explaining the consultation and next steps.
  • Discussing the firm’s approved fees.
  • Handling unanswered questions without making promises.
  • Recording a clear next action and owner.

03 / The work

Check how many consultations become clients.

Compare signed agreements with suitable consultations from the same group, after people have had time to decide. Keep unsuitable matters, cancellations and pending decisions separate.

Track first payments separately from agreements. Keep definitions consistent before and after a change. Note changes in lead sources, staff or case types that could affect results.

For example, going from 20% to 25% adds 5 percentage points. These figures are an illustration, not BDI client results or evidence of revenue growth.

04 / The work

Give the team a process they can follow.

Your staff handle daily calls and follow-up. We help improve how they work and coach their conversations. We do not provide phone coverage or replace your sales team.

If there is too much work, define the role you need. If tasks have no owner, assign one before hiring more people.

Before we start

A few useful answers.

Is this for intake staff or attorneys?

We name the people in your proposal. Training can include intake staff and whoever handles hiring conversations. Legal questions and decisions stay with your attorneys.

Will you handle our daily calls?

No. Your team handles calls and follow-up. Staffing or an outsourced phone service needs a separate agreement.

What if our CRM data is incomplete?

Start with a few consistent stages and a person responsible for each inquiry. Record missing information before claiming that more inquiries are becoming clients.

Your next step

Make the next conversation better.

In a free conversation with Daniel, discuss how your team follows up and the questions they struggle to answer.

Build my growth plan
BDI Ops Intake package example

Question 1 of 3

How many new inquiries do you get each month?

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