Law firm marketing & lead generation
Bring in more of the cases you want.
Start with the work your firm wants more of. We build a focused ad campaign and track which inquiries become consultations and clients.
Build my growth planStart with a free conversation with Daniel.
Growth Partner is custom quoted after a meeting to agree on your needs and scope. There is no fixed price. Advertising spend is separate. Compare packages and terms
See what the work involves
01 / The work
Which cases do you want more of?
Choose the practice area, location and cases your firm can take. Check who will answer new inquiries and whether the team can serve more clients.
More form submissions can hide poor results. Look at whether people need your services, reach your team and attend a useful consultation.
02 / The work
A focused first campaign.
We start with one practice area, one market, one paid channel and one landing page. Your proposal names the campaign specialist and who handles copy, setup, checks and reporting.
The base campaign specialist’s work is included in our fee. Ad spend and extra specialist work are listed separately. We confirm the work and costs before starting.
- A clear audience and offer.
- A landing page with a useful next step.
- A named person who runs the campaign.
- A shared view of inquiries, consultations and clients.
03 / The work
Follow the inquiry past the click.
Define a suitable inquiry and keep that definition consistent. Track its source, consultation, signed agreement and first payment separately.
Give people time to decide. Comparing new inquiries still waiting for consultations with older inquiries can make a campaign look worse than it is.
| Number to review | What it helps you check |
|---|---|
| Suitable inquiries | Whether the campaign reaches the people you can help. |
| Consultations held | Whether inquiries reach a useful conversation. |
| Signed clients and first payments | Whether the work leads to a hiring decision and collected fees. |
| Media and service costs | What it costs to bring in that work. |
04 / The work
Already working with an agency?
Keep what works. We agree on what your agency handles and what we do, with one person responsible for each task to avoid paying twice for the same work.
Before starting, your proposal sets out who owns the accounts, how you access reports and what you can export when the work ends.
Before we start
A few useful answers.
Is advertising spend included?
No. Our fee includes the base campaign specialist’s work. Ad spend, software and extra specialist work are listed separately in your proposal.
Do you guarantee a number of leads?
We do not promise a fixed number. Before starting, we put the work, budget, measures and any performance terms in writing.
What if we receive leads but sign few clients?
Check the sales process before spending more. Look at who inquires, how the team responds, attendance and what happens during the consultation.